Launch Event with Jimmy Choo OBE Guest Appearance

In early February 2018, Azima Musayeva launched her namesake brand with a warm and glowing event. Friends and fashion folk (who had flown in from all corners of the globe for the occasion) flocked to Lucy Choi London boutique on Connaught Street for the launch of the new luxury accessories brand, Azima Musayeva (formerly Azima Exclusive). 

Lucy has been an avid supporter of Azima’s brand since they met in 2017, culminating in her generous offer to host the launch. The two ladies shared the story of how the collaboration came to be, before their guests were invited to explore Azima’s first collection of lace accessories. They were particularly pleased that the legend himself, Jimmy Choo OBE, also made a guest appearance!

Azima was so overwhelmed by all the support that she’d like to share photos from the event. After all, as with her lace cuffs and collars, it’s the small details that make a big difference.